Channel 5 delivers ‘strongest-ever’ upmarket ratings in 2018 | Ratings/Measurement | News | Rapid TV News
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A long way away from its 3-Fs content strategy, UK broadcaster Channel 5 has revealed that it has delivered a record-breaking year for upmarket viewers in 2018, with ABC1 viewers comprising 44% of its audience on average throughout the year.
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The share of audience is the highest annual percentage in the channel’s history and Channel 5 said that it culminated its strong year-round performance with ABC1s by delivering its best ever Christmas ratings amongst this demographic, with a 6.2% share of viewing across the portfolio.

Helping the Channel 5 family of channels to a 5.6% share of viewing amongst ABC1 viewers in 2018 — matching the best ever ratings performance for the demographic — was a raft of new shows specifically targeting upmarket viewers, including Michael Palin in North Korea, Inside the Tower of London and Secrets of the National Trust. Michael Palin in North Korea was Channel 5’s highest rating programme since 2016, when it launched in September to an audience of 3.3 million viewers and a 15% share. It was the most popular programme on TV at the time it aired and won its 9pm time slot.

New drama Agatha & The Truth of Murder was the most popular programme over the Christmas period with 2.3 million viewers, making it Channel 5’s second highest rating non-factual programme of the year. Following Cruising with Jane McDonald’s recent BAFTA win, the show returned for a fourth series in June and drew its highest ever episode of 2.4m viewers and a 10.8% share.

Commenting on the ratings, James Currell, president for Channel 5 parent company Viacom’s UK operations, commented: “Continued investment in quality programming on Channel 5 is attracting more upmarket viewers to the channel, who are reappraising what they can expect from Channel 5. In 2019 we will no longer be broadcasting Big Brother, which will free up a significant percentage of our budget to plough into an even greater breadth of original programming to continue the creative evolution of Channel 5 under Viacom’s ownership.”