You.i TV gains biz-dev chief | Pay-TV | News | Rapid TV News
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You.i TV has named Simon Leadlay to lead the company’s global pay-TV business development efforts.

In his new role, Leadlay is responsible for courting pay-TV operators in Europe, North America and beyond to embrace the You.i TV’s app development platform. Leveraging a variety of technical approaches, including support for the React Native application framework, You.i Engine One enables customers’ in-house development teams to create unified cross-platform user interfaces for both set-top box and consumer devices.

“There’s direct linkage between cross-platform unification of user experiences and increases in customer engagement and monetisation opportunities,” said Don Liberty, senior vice president, business development for You.i TV. “Simon’s industry expertise, his understanding of customer needs and his collaborative approach all will help pay TV to maximise how You.i Engine can create transformative relationships with subscribers.”

Leadlay added, “The rapid pace of technology advancement and the rise of viewing on connected TVs and handheld devices have led to unprecedented fragmentation of the pay-TV ecosystem. My mission is simple: To help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU.”

A 15-year pay-TV veteran, Leadlay served as director of pay-TV product management and business development for Accedo prior to joining You.i TV. Prior to that, he spent seven years with Latens Systems, Pace and ARRIS, where he worked on user experiences. Previously, he held technical marketing and development positions with Espial, Nortel and Ingenia Communications.