Broadcaster Sony Pictures Networks India (SPNI) has revised the individual maximum retail price (MRP) of its 29 channels and unveiled 27 new bouquets in both standard and high definition.
The pricing for SPNI’s 18 SD and 11 HD channels, along with details of the new bouquets, comes just days before India adopts a new tariff regime seeking to create transparency – for both consumers and broadcast industry stakeholders – in the cost of all TV channels.
Sony Entertainment Television (SET), Sony SAB, and Sony Ten 1 have each been priced at INR19; Sony Ten 2 at INR17; and Sony Max, Sony Six, and Sony Ten 2 at INR15 each.
AXN and Sony ESPN have been priced at INR5 each; Sony Aath, Sony Marathi, and Sony BBC Earth at INR4 each; Sony Yay! at INR2; and Sony Max 2, Sony Mix, Sony Pal, and Sony Wah at INR1 each. Sony Wah was previously a free-to-air (FTA) channel.
In terms of HD channel pricing, the broadcaster has priced four channels at INR19. These include SET HD, SAB HD, Sony Ten 1 HD, and Sony Six HD. Sony Max HD, Sony Ten 2 HD, and Sony Ten 3 HD are priced at INR17. Sony BBC Earth HD costs INR10 while Sony ESPN HD and AXN HD each have an MRP of INR7.
The broadcaster has not published the MRP of Sony Le Plex HD, Sony Rox HD, and Sony Ten Golf HD – which is expected to be replaced by new channel Sony Marathi HD.
SPNI has created 18 SD and 9 HD ‘Happy India’ bouquets, split into regional content and / or genres. The bouquets have created on the basis of region as well as genres.
The SD bouquets are available for between INR31 and INR69 while HD bouquets a priced from INR59 to INR93.
SPNI is offering a discount of 20% to network operators on the MRP and bouquet rates.