Aiming to further expand its primetime line-up of what it calls ‘entertaining and socially-relevant’ content that attracts a young, multicultural audience, Fuse Media has acquired the exclusive TV rights to comedy series WTF Baron Davis.
At launch on 20 January, the new, eight-episode programme will be the first scripted sitcom to have its first-run TV premiere on Fuse.
WTF Baron Davis centres on retired two-time NBA All-Star Baron Davis who takes BDot, a rising social media phenom, under his wing in an unorthodox mentorship programme. Featuring Davis and real-life Instagram star Brandon Armstrong (bdotadot5) as eccentric versions of themselves, WTF Baron Davis depicts the absurd antics that transpire when an opinionated and self-centred celebrity “invests” in the lovable yet incompetent screw-ups who hang around him. Flava Flav, Lamorne Morris (New Girl), Jerry Ferrara (Entourage), and basketball player Nick Swaggy P Young will make guest appearances.
WTF Baron Davis joins music culture programming that includes Fuse’s first entry in the adult animation space - Sugar and Toys hosted by multi-platinum rapper and actor KYLE - and returning series Complex x Fuse and T-Pain’s School of Business on Fuse, and Big Boy’s Neighborhood on sister network FM (Fuse Music).
“Fuse’s engagement with our core, young audience has significantly grown over the last year, driven by an enhanced focus on content that embraces their passion for music and youth culture,” said Fuse Media senior VP of content strategy Marc Leonard. “WTF Baron Davis leans into these cornerstones with an outrageous collision of comedy, basketball, social media and music that is sure to engage this hard-to-reach audience.”
WTF Baron Davis centres on retired two-time NBA All-Star Baron Davis who takes BDot, a rising social media phenom, under his wing in an unorthodox mentorship programme. Featuring Davis and real-life Instagram star Brandon Armstrong (bdotadot5) as eccentric versions of themselves, WTF Baron Davis depicts the absurd antics that transpire when an opinionated and self-centred celebrity “invests” in the lovable yet incompetent screw-ups who hang around him. Flava Flav, Lamorne Morris (New Girl), Jerry Ferrara (Entourage), and basketball player Nick Swaggy P Young will make guest appearances.
WTF Baron Davis joins music culture programming that includes Fuse’s first entry in the adult animation space - Sugar and Toys hosted by multi-platinum rapper and actor KYLE - and returning series Complex x Fuse and T-Pain’s School of Business on Fuse, and Big Boy’s Neighborhood on sister network FM (Fuse Music).
“Fuse’s engagement with our core, young audience has significantly grown over the last year, driven by an enhanced focus on content that embraces their passion for music and youth culture,” said Fuse Media senior VP of content strategy Marc Leonard. “WTF Baron Davis leans into these cornerstones with an outrageous collision of comedy, basketball, social media and music that is sure to engage this hard-to-reach audience.”
