DoubleVerify adds Stories video ad measurement | Ad Tech | News | Rapid TV News
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Marketing measurement software and analytics technology provider DoubleVerify (DV) has expanded its integration with Facebook to offer third-party measurement of viewability and fraud/SIVT across video ad inventory.

facebookstories 20 dec 2018More than 300 million people use Facebook Stories and Messenger Stories each day, and DoubleVerify says that 68% use Stories on at least three apps regularly, per an Ipsos survey commissioned by Facebook IQ. Moreover, Facebook estimates that in 2019, sharing through Stories will exceed sharing through News Feed.

Facebook Stories video campaign measurement is integrated within DV Pinnacle, which allows clients to analyse their Stories campaigns via side by side comparison with all other ad placement types  that Facebook supports, or compare Facebook Stories campaign performance with that of other media buys.

“Our expansion into Facebook Stories deepens the levels of transparency and protection we can offer our global advertiser clients,” said Matt McLaughlin, COO at DoubleVerify. "As one of the first partners to offer measurement and reporting for this growing Facebook channel, DV is staying at the forefront of emerging media types, giving brands clarity and confidence in their digital investment – across all platforms, channels and formats.”