With over 50 Quickie series planned for release by 2019, Eros Now is releasing its first two short stories with immediate effect. These are a quirky story anthology titled Date Gone Wrong and prank-based entertainment show Paissa Fekk Tamasha Dekk.

The move represents a new initiative for the OTT company with a focus on engaging short-form content to supplement its existing originals content strategy. Existing long form original digital series include comedy Side Hero and crime drama Smoke.

Fiction and non-fiction ‘snackable’ stories will feature on Quickies, covering a range of genres including comedy, slice of life, docudramas, travel and food. Each episode will typically be between eight to ten minutes, with series comprising six to ten episodes.

“Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage consumers and stand out,” said Ridhima Lulla, chief content officer, Eros Group.

“We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment.”

Eros Now is planning to invest between US$50-$70 million in developing original content over the next 18 months.

The streaming service now has 13 million paid subscribers and 128 million registered users worldwide.