iQIYI sells Hot-Blood Dance Crew format to US | Deals | News | Rapid TV News
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Chinese online entertainment company iQIYI is licensing US production company U2K to create a localised version of its hit street dance talent show Hot-Blood Dance Crew.
iQIYI Hot Blood Dance Crew 20 Dec 2018
Described by U2K as “akin to Lip Sync Battle and The Voice”, the format features dancing rather than singing and has a strong AI component.

Hot-Blood Dance Crew become the first original Chinese online variety show simultaneously broadcast on both domestic and overseas platforms – on iQIYI in China and via Rakuten VIKI in North America, Malaysia’s Astro, Starhub TV in Singapore and myTV SUPER in Hong Kong.

When aired, the show attracted 11 major brand sponsors and net advertising revenue of RMB 650 million, according to the Chinese company.

“U2K’s decision to remake Hot-Blood Dance Crew for English speaking audiences is truly testament to the cross-cultural appeal of iQIYI’s original variety show content,” said Chen Xiao, vice president, iQIYI. “We’re delighted at the prospect of iQIYI’s innovative variety show formats achieving global appeal, as iQIYI builds its profile as leading global producer of high-quality video content.”

This marks the first time U2K has developed the format of a Chinese variety show for English-speaking territories. The Hollywood-based production company has previously worked on localised content development with other producers in China, India and South Korea.