3SS, Technicolor intro Pre-integrated Custom Launcher on Android P STBs | Infrastructure | News | Rapid TV News
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Hot on the heels of launching enhanced Android TV solutions, multiscreen digital entertainment technology provider 3 Screen Solutions (3SS) has announced a new pre-integrated solution aimed to help operators optimise and launch Android TV services.
3SS and Technicolor partner for integrated Android TV offerings
The new combined offering comprises a pre-integrated Technicolor STB and middleware with tiered offering supporting different operator classes. It combines 3READY and Technicolor Pearl STB geared to address the needs of would-be service providers in growth markets such as the burgeoning economies of Asia and Africa. The same solution can support new market entrants, looking to build their businesses by accelerating implementation and revenue flow.

Its 3READY Custom Launcher is said to enable operators to reap the maximum potential of Android TV deployments. That is, says 3SS, it delivers a much richer user experience than a standard launcher, while enabling customisation and branding, thus supporting operators’ marketing objectives. Moreover it asserts that the automation and A/B testing capabilities in 3READY can also help operators to quickly and clearly understand what new features will appeal to viewers, leading to faster and more successful product launches.

Now fully compliant with the latest version of Android P, 3SS and Technicolor are working together on further Android TV Operator Tier projects. “Android TV is being chosen as an ideal platform to power next generation TV experiences for an increasing number of subscribers worldwide,” commented Mercedes Pastor, president, global CPE business unit at Technicolor. “With our new pre-integrated solution with 3SS, we look forward to helping more operators to fast-track their launches while using trusted, proven technology.”

“Android TV has drawn the attention of service providers everywhere since launching just a few years ago and Android TV Operator Tier in particular has rapidly proven a game changer,” added 3SS managing director Kai-Christian Borchers. “With the new 3SS-Technicolor platform, aspiring Android TV service providers of all kinds can benefit from all that we have learned since the earliest Android AOSP deployments, and we are excited to offer this enabling joint solution to the marketplace.”