Discovery doubles down with SpotX for TV everywhere monetisation | Ad Tech | News | Rapid TV News
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Global video advertising and monetisation platform SpotX has announced a partnership with Discovery to power programmatic monetisation for TV everywhere (TVE) video during the lucrative holiday season.

spotx 16Dec2017The collaboration will see Discovery running automated guaranteed campaigns through SpotX, the only supply-side platform (SSP) currently offering the content giant’s entire portfolio to advertisers.

In 2017, the average viewing session for Discovery’s networks increased more than 17% during the holidays over previous quarters for the year. Citing that metric as a key selling point, Discovery is using SpotX’s demand facilitation services to source more demand opportunities as well as executing direct deals with advertisers. The network will whitelist and blacklist key series and will pass show-level data to SpotX for advertisers that wish to buy against (or exclude) specific shows or networks.

“Content consumption increases dramatically during the holidays with more people home binge-watching and new devices being purchased, the viewership numbers we see across Discovery’s properties absolutely explode,” explained Bill Murray, VP, programmatic revenue and ad products at Discovery. “SpotX provides a very streamlined approach to monetisation, and we’re excited to be working so closely with their team to connect more buyers to all of our inventory.”

“Discovery is really leading the pack in terms of programmatic for TVE because they are flexible and have no qualms about taking risks, two characteristics we believe are necessary to succeed as more digital publishers are dipping their toes into the TVE landscape,” said SpotX VP of platform services Ryan Kenney. “Brands that purchase inventory for the holidays have the opportunity to reach larger target audiences than any other time of the year, and Discovery offers not only a massive collection of premium brands but also a high-quality, engaged audience that brands covet.”