iflix partnership sees SPI bring channels to new territories | VOD | News | Rapid TV News
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Content provider SPI International is to expand the reach of its linear channels after it announced a partnership with emerging markets entertainment service iflix.

SPI International logo 13 March 2018The multi-year pan-regional carriage deal will see six of SPI’s premium linear channels, including Gametoon, Fast&FunBox, DocuBox, FightBox, FashionBox and 360 TuneBox, be made available to iflix VIP users across Asia, with FashionBox and 360 TuneBox also available on iflix free of charge. This deal also includes iflix’s 13 Asian territories, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Cambodia, Nepal and Bangladesh.

“We are proud to include six of our channels to iflix’s unlimited access platform. SPI believes that this carriage deal fits the new markets and platforms appearing today in order to cater to the company’s younger audience,” remarked Murat Muratoglu, SPI’s head of distribution for MENA, Turkey, APAC, Russia and CIS, Baltics, Bulgaria and Ex-Yugo.

Added Craig Galvin, iflix global head of content: “iflix’s focus on the coveted GenZ and millennial demographic is demonstrated through our collaboration with SPI International. We’re thrilled to offer our customers across Asia direct access to premium linear channels that include music, fashion, action and combat sports, factual content and eSports on premium dedicated channels in our mission to deliver the most engaging, culturally relevant content to this rapidly growing and influential group.”