Alphonso rolls out local TV analytics suite | Ad Tech | News | Rapid TV News
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TV data company Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups in the US.

alphonso chordia 18DecAlphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can optimise their TV spend across the web and mobile devices; local TV ad insights for data-driven media planning and competitive analysis; and closed-loop attribution, for reporting on sales lift and other business metrics, resulting from local TV ads.

The NBC Owned Television Station Group has signed on as the first client.

"Local TV ad budgets are threatened by encroaching social, search and digital platforms which have generally provided granular analytics and data in conjunction with media, even though TV remains the most widespread and powerful medium," said Ashish Chordia, CEO of Alphonso (pictured). "We are enabling broadcasters to pinpoint very specific, local TV audience segments across digital devices with engaging, interactive video ads and outperform other digital platforms. With the industry's largest smart-TV viewership dataset we can do this at an unmatched scale for our clients."

Alphonso uses video artificial intelligence (AI) to automate the process of indexing and fingerprinting TV content both at a national and local level; creating metadata on the fly as ads and programs are played out over linear and OTT services .

"Alphonso is levelling the playing field with our new local offerings. We are arming broadcasters with the real-time analytics they need to effectively monetise local airtime," said Chordia. "The depth and breadth of our video AI coupled with local viewership data eclipses anything else in the marketplace and will drive a new level of brand investment in local TV."