Star Sports is to broadcast the IPL 2019 player auction live in four languages, as India gears up for the next edition of its high octane T20 cricket league.
The auction, to be held in Jaipur on 18 December, will be broadcast in Hindi, English, Tamil and Telugu. It will be preceded on Star Sports by a 60-minute special starting at 2.30pm.The 12th edition of the IPL player auction will include reactions and analysis from cricket experts including Gautum Gambhir, David Hussey, Dean Jones and Kiran More.
Last year’s IPL player auction drew 46.5 million viewers on the Star Sports network. According to data from India’s Broadcast Audience Research Council (BARC), TV and online viewing segments each grew by five times on the previous year’s ratings, said Star.
To lead up to this year’s event, Star Sports is also running an IPL Election Se Selection, offering fans an opportunity to vote for favourite players they wish to see playing for their favourite IPL teams. The popular campaign has attracted more than 3 million votes on Star’s digital platform Hotstar.
