Paid video streaming services (aka SVOD services) continue to grow at a rapid rate in the already streaming-heavy Nordic region and the new data revealed that on average, 48% of all Nordic households now subscribe to at least one SVOD service. In addition, 850 000 new SVOD households were found to have been added compared with the same period last year.

Another key trend identified in the survey was SVOD stacking, that is, subscribing to several SVOD services simultaneously. This phenomenon has grown over the last year and contributes strongly to the overall SVOD growth in the Nordics. The segment of households that is growing the fastest is households with three or more SVOD subscriptions, where Norway is the frontrunner. In all, 280,000 Norwegian households, more than a quarter of all Norwegian SVOD households, subscribe to three or more SVOD services. Sweden and Denmark were not far behind.

“Nordic consumers have both an unwavering appetite as well as the economical capacity for streaming services, and we’re not seeing a stagnation yet,” said Mediavision CEO Marie Nilsson. “The strong growth across the Nordics will most likely continue throughout 2019. The new EU regulations, which will require more Nordic content, will likely fuel the growth even further. The SVOD stacking phenomenon will most certainly continue to increase.”