Showmax to exit Polish market | VOD | News | Rapid TV News
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The Naspers subscription video-on-demand (SVOD) service Showmax is to close its operations in Poland on 31 January 2019 and renew its focus on Africa.

ShowMax Poland Pitbull 14 Dec 2018Headed by former Google executive Maciej Sojka, the Warsaw-based localised service offered international and Polish content on-demand, following its launch in February 2017. Since then, Showmax Poland had established local partnerships with Play, T-Mobile and Vectra.

As of April 2018, Showmax Poland had 1,257,885 subscribers, trailing Netflix with 1,981,507 users, according to data from Gemius/PBI. Poland’s foreign-owned SVOD platforms all lagged behind local services with 3.74 million users and – VOD with 2.43 million.

The news of the closure follows Naspers's announcement it would spin-off pay-TV giant MultiChoice – along with its DStv, SuperSport and Showmax assets – in a Johannesburg Stock Exchange listing in 2019. Showmax Poland is the only one of its companies providing video streaming services outside African markets.