Adform teams with Teads for premium programmatic outstream | Ad Tech | News | Rapid TV News
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Global media solutions provider Teads has announced an official partnership with Adform, claimed to be one of the world's leading independent advertising technology platforms.

Teads HuguesTemplier 13Dec2018Teads will now have a direct integration with Adform’s programmatic buying platform, enabling the latter’s agencies and advertisers to access Teads’ cross-screen outstream inventory, via an exclusive marketplace (PMP). This contains some of the world’s leading publishers including the BBC, The Economist, The Washington Post, The Atlantic, Forbes, ESPN, Slate, Newsweek, Les Echos, El País, El Universal, and Nikkei.

With outstream now the most popular digital video ad format in the UK, accounting for 52% of all video ad spend, Teads believes that there is a clear demand across Europe for this to be easily available programmatically. This new integration meets this demand, making new forms of inventory accessible to Adform buyers in Europe, North America, MENA and APAC.

“We’re delighted to broaden the scale of Teads’ premium inventory through our integration with Adform,” remarked Hugues Templier, EMEA programmatic business development director at Teads.tv. “As one of the exclusive RTB buying platforms connected to Teads inventory, advertisers and agencies will have access to the world’s best quality publishers through Adform, so they can be confident their ads will appear in viewable, brand-safe environments.”

Rick Jones, SVP global revenue development at Adform added: “We’re very excited to have finalised this direct integration with Teads, which enriches Adform’s offering and will help our clients to find new opportunities to present to their customers high impact messages in the right context. Teads has been able during these years to strengthen its offering at scale with high quality inventory and video itself is one of the main trending channels in our industry so we’re sure we’ll all benefit from this new partnership.”