Pixability launches ‘first of its kind’ advertising partner programme | Ad Tech | News | Rapid TV News
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Aiming to enhance cross-channel video ad campaigns by leveraging what it calls effective creative, targeting and measurement solutions, Pixability has launched its new Partner Connect Program.

PartnerConnectLogo 13Dec2018The aim of the project is to help marketers identify the right combination of partners to meet their video advertising objectives, providing brand and agency customers with a curated marketplace of the world's leading video platforms, in addition to creative, data, and measurement solutions.
Pixability assures that with its programme, video marketers can target the right set of partners with an end-to-end solution that best furthers their video advertising objectives. Each partner has been selected based on interoperability within the Pixability platform, with their knowledge designed to solve marketers’ primary challenges.

Partners included in the programme include supply, data, measurement, and creative services firms. In the supply category are the likes of YouTube, Facebook, Instagram and connected TV platform providers who can reach consumers in their desired viewing environments; creative partners include companies such as Celtra and VidMob which can help marketers develop the video ad content that’s designed to engage their core audiences on specific digital video domains; measurement and data providers include Oracle Data Cloud’s Moat Measurement, DoubleVerify, IAS, Nielsen and Experian.

“Accurate measurement has become table stakes for advertising in the digital world,” commented Patrick Jones, GVP and GM, partnerships, Oracle Data Cloud. “By connecting advertisers with the data and analytics available through Oracle Data Cloud’s Moat Measurement, Pixability’s Partner Connect Program will help advertisers dig deeper into the metrics that matter to their advertising strategy.”

“Creative is critical to the success of campaign performance and it’s become absolutely essential for brands to make the right creative choices to power their digital video ad campaigns,” added VidMob head of partnerships Greg Lieber. “VidMob is excited to be part of Pixability's Partner Connect Program to help advertisers nail creative and succeed in the paid environment.”