FUSE lights first scripted animation series, renews franchise originals | Programming | News | Rapid TV News
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Building on the 2018 traction of its content strategy, showcasing a mix of socially-relevant original content that it says attracts a young, multicultural audience, Fuse Media has entered the scripted animation genre by greenlighting Sugar and Toys.
The new series will join a 2019 line-up of music culture programming that also includes new seasons of the returning originals Complex x Fuse and T-Pain’s School of Business on Fuse and Big Boy’s Neighborhood on FM (Fuse Music).

Fuse’s strategy of targeting young viewers with new music culture-focused content has says the company been bolstered by new long- and short-form shows. September and October were also Fuse’s two best-rated months of the year, to date, up 24% and 15%, respectively, among adults 18-34 compared with the same months in 2017.

Our platforms are fast becoming destinations for hard-to-reach, young viewers that demand content that takes a stand by tapping into their passions and values through the musicians and influencers we feature in our series,” said J-T Ladt, Fuse Media chief content officer. “We are excited to be entering into the impactful animation space in a big way with the provocative Sugar and Toys while renewing our franchise series that are breaking audience records across all our platforms.”