HOOQ expands uCast partnership with online channels | VOD | News | Rapid TV News
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In a drive to corner the Indonesian market, Asia’s first and largest video-on-demand service, HOOQ, has enhanced its partnership with curated streaming video provider uCast to add up to 50 online channels into its freemium offering.

Hooq 1 Nov 2017The channels will be included onto the free layer of HOOQ progressively over the month of December starting with 15 channels and will offer Indonesian entertainment fans access to top-rated online channels (and on demand content) such as Buzzfeed, Entertainment Weekly, Sports Illustrated, In-Style and Fail Army. This is in addition to the 16 free-to-air (FTA) channels already live on the platform’s live TV offering, including Al Jazeera, K-Drama and Lejel Home Shopping which were all launched last week. More channels will be added by the end of the year.

The online channels complement HOOQ’s existing VOD catalogue and expand HOOQ’s existing content offering. Indonesian viewers can also choose to catch these programmes in their local language with subtitles in Bahasa Indonesia for a truly immersive experience. At the same time, HOOQ subscribers will be able to access over 10,000 hours of local Indonesia favourites and Hollywood titles, including HOOQ Originals such as Brata, Danur 2, Yowis Ben, Ayat Ayat Cinta 2 and Marlina the Murderer in Four Acts.

“HOOQ has been laser-focused on winning in Indonesia and will continue to invest and innovate with our Indonesian offering to keep our customers HOOQ’d,” remarked chief executive officer Peter Bithos. “Adding uCast’s slate of online channels to the content mix not only diversifies but strengthen HOOQ’s existing content offering. Increasingly, mobile phones’ penetration rate has led to unparalleled screen time, with the average Indonesian spending almost four hours a day interacting with digital content...We are confident that Indonesian audiences will be thrilled with bite-sized entertainment that packs a punch.”