Indian regional languages Tamil and Telugu now have full user interface support on Amazon Prime Video, as part of the US streaming service’s drive to localise its offer.
Navigation tools, browsing and customer support is also being offered in the two languages, and a growing selection of content on Prime Video is available with show descriptions and subtitles in Tamil and Telugu.
The announcement follows the recent introduction of a Hindi interface by Amazon Prime Video. The subscription video-on-demand (SVOD) service already offers content libraries in six Indian regional languages: Hindi, Tamil, Telugu, Marathi, Bengali and Kannada.
Customers can now watch Prime Original Series like Vella Raja, Breathe, Comicstaan, the recently launched Mirzapur, Bollywood blockbusters such as Padmaavat, Gold and Raazi with show-titles, show descriptions and dubbing or subtitles in Tamil and Telugu. Viewers can also enjoy Amazon Global Originals like The Marvellous Mrs Maisel and Tom Clancy’s Jack Ryan with dubbing or subtitles in Tamil and Telugu.
“At Amazon Prime Video, we recognise the importance of localising our service as we continue to grow and expand the Prime customer base across the country. We are delighted to make Prime Video available in Tamil and Telugu user interfaces, in addition to Hindi UI, which we launched recently. A large base of our customers can now have an even more engaging experience by accessing and using Prime Video in the language of their choice,” said Gaurav Gandhi, director and head, business, Amazon Prime Video India.
“We will continue to build on our localisation initiatives, adding more content with Tamil and Telugu subtitles or dubbing, and evolving the service experience for Prime members in India, enabling them to watch their favourite movies and TV shows in the language of their choice.”
Tamil blockbusters including Kaala, Ghajinikanth, Kadaikutty Singham and Telugu titles including Goodachari, U Turn, NOTA, are also now available on the SVOD service, with titles and descriptions in Telugu and Tamil respectively.