iflix, Next 10 Ventures embark on SE Asian creators hub | VOD | News | Rapid TV News
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Video streaming service iflix has joined with venture group Next 10 Ventures to launch a creators hub to fund and hasten the development of online video content in Southeast Asia.

iflix Mobile Web 6 Dec 2018During the year-long project, iflix will invest up to US$5 million to support the work of 30 content creators in Indonesia, Malaysia, Bangladesh and the Philippines. Next 10 Ventures will oversee the project and provide development guidance.

Potential participants, whose work spans comedy, lifestyle, and entertainment content among other genres, are invited to visit the venture’s website for further details.

“Given the low penetration of paid TV and mobile-first nature of emerging markets, there is a huge opportunity to reach audiences through authentic, short-form content. Since launching iflix Snacks in April, we have seen immense gains in engagement from this category, particularly our local originals,” said Craig Galvin, global head of content, iflix.

“Working with local content creators, we have been consistently inspired and impressed with the level of talent and creativity that exists natively in our markets. We are very excited to partner with Next 10 Ventures to invest in, develop and support this and future generations of filmmakers through the iflix Creators Hub.”
With over 250 million people under the age of 25 in the Southeast Asian countries targeted for the program, and over 100 million people consuming online video in the same countries, there is enormous potential to reach mass audiences online, said iflix. Notably, 90% of people in the region access the internet via their smartphones, the video-on-demand (VOD) company added.

The iflix Creators Hub will launch in April with a boot camp in Bali where participants can build relationships with fellow creators, and receive hands-on training for content production, programming and planning. The two companies will also pilot a live event in Jakarta in the second half of 2019, focused on bridging the gap between consumers and online creators.

“We’re excited about our partnership with iflix and are fully aligned with them around a common vision to support the next wave of original content creators. We are combining iflix’s reach and commitment to supporting local storytellers, with our years of experience working with online content creators,” said Benjamin Grubbs, CEO of Next 10 Ventures.

The news comes hot on the heels of iflix’ launch of a Progressive Web Application (PWA), a pure web app with a native like experience for Android mobile devices (pictured).

Consumers no longer need to download the iflix app from their app store to enjoy many of iflix’s most popular features. The PWA provides a new mobile web experience on-demand and ensures speed of access and reliability, even in areas of low connectivity.

Being much lighter than a native app, it loads faster and consumes significantly less data and storage, the company said.