Over four-fifths of smart TVs are connected to Internet | 4K/UltraHD | News | Rapid TV News
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Research from Parks Associates has shown that consumers are steadily adding connected entertainment devices to their households and using their smart features with 83% of smart TV owners connecting theri devices, an increase of 32% since 2014.

ParksAss 5Dec2018The analyst also found that in the same time ownership of streaming media players among US broadband households has almost doubled from about 21% of in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.

“More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T’s plans to offer a tiered video streaming service,” said Elizabeth Parks, SVP, Parks Associates.

“The rise of direct-to-consumer offerings and the blurring of lines between pay-TV and OTT are leading to increased fragmentation in the viewing experience, where consumers are having to face complex self-curating systems,” added Anthony Smith-Chaigneau, senior director product marketing, Nagra.

“To address this, service providers must become ‘smartly digital’ – by embracing cloudification, actively claiming the aggregation role, and leveraging data-driven principles to define and evolve their consumer propositions.”