Telemundo shakes up digital management team | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
US Hispanic network NBCUniversal Telemundo has promoted Romina Rosado to SVP, Digital Media.

telemundo 5 dec 2018In addition, Borja Perez has moved to the revenue monetisation division as SVP, Revenue Strategy and Innovation. Both positions are based in Miami at the company's new headquarters, Telemundo Centre.

Rosado will lead digital, social and mobile experiences for NBCUniversal Telemundo across owned and distributed digital platforms; she will also work closely with Telemundo Network's divisions to develop best-in-class digital content experiences for Hispanic audiences in the US and abroad.

On the ad side, Rosado will work closely with NBCUniversal ad sales in the creation of digital sponsorship opportunities and branded content, and will collaborate across digital divisions of NBCUniversal to bring cross-portfolio experiences to Hispanic audiences.

"Romina demonstrates the experience, drive and savvy needed to amplify Telemundo's leadership position in the digital and social ecosystem, informing, empowering and entertaining the full spectrum of Hispanic identities," said Peter Blacker, EVP, Revenue, Strategy and Innovation.

Before the new position, Rosado was SVP of Noticias Telemundo; and prior to Telemundo, she was SVP of Global Content at  E!  in Los Angeles where she oversaw all content, news gathering, audience development and product for the company's news division.

Perez meanwhile will assume a newly created role expanding the revenue strategy efforts of NBCUniversal Telemundo announced earlier this year. He will work closely with Telemundo Studios and Programming to develop new monetisable opportunities across linear and digital for US and international markets. In addition, Perez will partner with NBCUniversal Advertising Sales leadership with a focus on integrations and commercial innovation targeting the Hispanic market.

"Borja brings a decade of experience growing the Telemundo brand and audience across platforms and can now focus on finding new ways to drive revenue from our content. In their new roles, these two seasoned NBCUniversal executives are poised to push our business forward," said Blacker.

Previously, Perez was SVP, Digital and Social Media, NBCUniversal Telemundo and was responsible for the digital and social media strategy of the division. Previously, he was director of US Hispanic and International Business Development at AOL Inc.