The Carolina Panthers NFL team has entered a six-year enterprise agreement with Avid to standardise its media production workflow on the MediaCentral platform.
The Panthers' aging post-production infrastructure was increasing the risk of downtime and impeding the video department's ability to meet deadlines, the organisation said. The Panthers' production crew had limited storage capacity to meet growing content demands and were unable to use the latest software features to take advantage of new workflows, codecs and delivery requirements. They needed to upgrade their post-production facilities but wanted to avoid having to make large capital investments every few years to keep the infrastructure up to date.
The Panthers turned to Avid and channel partner Marshall Graphics to provide a single platform for storage, asset management and archive, which is fully integrated into its control room replay system for fast-turnaround production.
"Our new MediaCentral workflow provides fast, ubiquitous access to content for social, web and broadcast productions so that we can deliver an engaging, immersive fan experience to drive attendance, viewership, brand loyalty and sponsorship," said Stephen Herbster, post-production manager at Carolina Panthers. "Our multi-year enterprise agreement with Avid solves our challenges in a unique and creative way and enables us to stay current with the latest technology while reducing our operating costs."
The Panthers' sports-production workflow includes Avid NEXIS, a software-defined storage platform, Media Composer nonlinear editing systems and Pro Tools digital audio workstations. The enterprise agreement includes facility upgrades across workstations, servers, networking and storage, as well as annual software upgrades and training.
"To engage fans with high-quality, immersive content, sports media organisations need to keep their production facilities up to date, but they're also under growing pressure to reduce costs," said Ray Thompson, director, Broadcast and Media Solutions Marketing, Avid. "Avid's enterprise-wide approach to technology acquisition, deployment and support gives the Panthers a flexible and predictable business model that delivers reduced deployment and integration costs, value-added managed services, and consistent training and support over the lifetime of the agreement."