World football stars launch OTRO content hub | OTT | News | Rapid TV News
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A group of international football superstars has launched OTRO, a direct-to-consumer content hub that allows the players to tell personal stories through short-form content and feature length shows, interviews and documentaries.
So far, Lionel Messi, Neymar Jr, David Beckham, Zinedine Zidane, James Rodriguez, Luis Suarez, Isco, Romelu Lukaku, Jerome Boateng, Paulo Dybala, Gabriel Jesus, Lieke Martens, Benjamin Mendy, Dele Alli, David Luiz, Toni Duggan and Eric Cantona have joined the effort; together they represent ten different footballing nations and have a combined social media following approaching one billion.

“Football fans all over the world want a deeper connection with their heroes, and this is where OTRO comes in,” said OTRO CEO Jeremy Dale. “Our line-up of players is beyond even my wildest dreams, and I know that fans are going to love them coming together to form one club where they share their stories. We’ve specifically designed OTRO to be a community where members and players engage directly. These players are the founding members of OTRO and they are now inviting their fans to join their other club.”

OTRO is available in eight languages and has a web presence as well as apps for iOS and Android. It offers a two-tiered model with some free access as well as an unlimited membership for $3.99.

The content will include a mix of original series, with five new episodes posted every week of each. Fans can watch Neymar Jr and Beckham having their first ever in-depth conversation as they talk about the difference between their footballing experiences. They will also be able to see Romelu Lukaku reveal his ambition to become a manager for the first time.

Modern Game meanwhile will be a football documentary series, where players share their honest appraisal on transfer fees, pressures of international football, struggles during injuries and retirement, as well as friendship, family and their enduring passion for the game. In episode one, Representing A Nation, players discuss their experiences of playing for their national teams.

And, Six Steps will showcase a series of portraits of OTRO players conducted over extensive interviews and chats with those closest to them. This charts the six pivotal moments that defined their career and shaped their lives. This includes Luis Suarez on his emotional journey to Barcelona and the role his family plays in inspiring him to greatness. Another episode sees Benjamin Mendy talking for the first time about the very personal reasons that propelled him to Premier League and World Cup glory.

Other content will include: Orbital, a freestyle stunt show; Building the Player, which uses a mix of technology, analysis and experimentation to explore what separates the great players from the good; By the Fans, featuring fan footage from supporters of semi-finalists France, Croatia, Belgium and England on the final stages through this year's World Cup finals; and OTRO shorts, with more than ten new episodes every week; and Otro Player Made, consisting of bite-sized videos filmed by the players themselves that reveal their lives behind the scenes and where broadcasters can’t go.

In addition to the original and exclusive content, OTRO features partnerships with OPTA, IMG and GETTY IMAGES to give fans access to stats, facts, photography and clips from their favourite players on and off the pitch.