The move is the second partnership that RhythmOne has concluded in a matter of days and with Placed it believes that the two companies will be able to offer clients access to a new measurement solution that measures the impact of digital and linear TV campaigns in driving consumers to retail stores.

RhythmOne’s solution will integrate Placed’s TV measurement solution, Placed Attribution for TV, which uses in-store attribution data to match linear TV ad exposure with desktop, mobile and connected TV (CTV) ad exposures. Placed Attribution for TV will deliver actionable data to RhythmOne’s media buying platform by providing a common currency for omni-channel attribution across TV, digital, search, and out-of-home advertising.

“As we move into the holidays, it’s the season for attribution as retailers with physical locations seek to justify media investments with in-store traffic and sales impact data,” explained Jorg Nowak, senior vice president of global sales, RhythmOne. “By integrating the Placed Attribution for TV with our platform, we have the advantage of offering clients consolidated, easy-to-interpret reports that clearly prove whether their marketing efforts have moved the needle. As TV and digital buyers transition to video activation teams with combined media budgets, it’s vital that we offer solutions that bridge the gap between linear TV and digital with unique reach measurement across all screens.”

“The ability to quantify and compare the impact of linear TV and digital campaigns on in-store visits is a game-changer for retailers,” added Placed founder and CEO David Shim. “RhythmOne clients will now be able to use in-store attribution data to make informed decisions on future media strategy across media channels. As a Preferred Partner, RhythmOne is often a first-mover in incorporating our measurement tools into their platform, which affords their clients the benefit of new early insights and data before anyone else.”