Sony, Viu start Jammin’ on Saturday night | Programming | News | Rapid TV News
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Hindi channel Sony Entertainment Television (SET) is bringing viewers a new music show called Jammin’ to replace Indian Idol on Saturday nights.

Jammin SET 2 Dec 2018The series, produced in association with Qyuki and Motion Content Group, will air simultaneously on television via SET and Sony Mix, radio on BIG FM, and over-the-top (OTT) via video streaming platform Viu.

Running on Saturday nights throughout December and January, the show features Bollywood favourites including A R Rahman, Salim-Suleiman, Shankar-Ehsan-Loy, Clinton Cerejo, Ranjit Barot, Shaan, and Jatin Pandit. They will be joined by digital stars such as Sukriti Kakkar, Jonita Gandhi, Ambili Menon, Darshan Rawal and Jeffery Iqbal.

“Jammin is a first of kind musical extravaganza that caters to the music lovers across the Hindi heartland. We are delighted to have SET as our official broadcast partner enabling us to tap into its massive reach. It is rare to have a show simulcast, on television, radio and digital platforms. We believe this will deliver a platform-agnostic approach to reach audiences across different demographic profiles and age groups,” said Ashwin Padmanabhan, head of trading and partnerships, GroupM India.

Each episode will see a music maestro collaborate with the digital stars and present four covers and unveil one original composition. Contestants from the latest season of Indian Idol will also join the Jammin’ stage.

The new music show will be hosted by television personality Ravi Dubey, and culminate with a live concert in Mumbai.

Qyuki Digital Media MD and co-founder Samir Banagara said: “The audience is in for a real treat as the show brings a first-of-its-kind format where a top Bollywood musician is paired with digital stars and emerging talent from a large talent hunt show, to bring forth a total of seven original songs and 28 cover songs across seven hourly episodes with music produced and arranged by the legendary Mr. Ranjit Barot. The show is headlined by A R Rahman and is his brainchild along with Sagar Gokhale and myself at Qyuki Media.”