Proximus picks Alchimie SVOD platform | VOD | News | Rapid TV News
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In an expansion into the Benelux region, content aggregation and dynamic distribution company Alchimie has formed a new partnership with Belgium’s largest mobile network operator Proximus.

Alchimie 30NOV2018The contract is designed to deal enable approximately six million Proximus mobile customers to subscribe seamlessly to themed SVOD entertainment channels available on the Watch-It!, app, Alchimie’s proprietary video streaming platform. Belgian mobile customers will be able to access seven Watch It! SVOD channels: ONtv, Humanity, Speed & Race, Big Name, Extreme Sports, TapasTV and Fight Club. These have been created with programming sourced from 250 content partners providing 17,000 hours of content and a large range of linear channels.

The app is available on all iOS and Android devices with subscriptions charged directly to mobile bills.

Commenting on the deal, Bert Maetens, carrier billing partner manager at Proximus said: “Proximus is delighted to introduce its customers to Watch It!’s fantastic range of themed entertainment SVOD channels. The channels are designed to appeal to subscribers’ passions and interests, with carefully selected programming. The Watch It! content is currently not available in Belgium, so we’re happy to have a bit of a first mover advantage and we are confident it will get a great reception. These SVOD channels are a great complement to the premium SVOD services we already offer to our subscribers.  Besides, the premium user experience offered by the Watch it! app, is a perfect fit into our strategy to provide high quality content in a premium environment.”

Added Alchimie CEO Nicolas d’Hueppe: “We’re very pleased to partner with Proximus, they offer an impressive service to their six million subscribers and we’re delighted that our app Watch It! will now be included. Alchimie is continuing to grow rapidly and expand across Europe, and we’re excited to now distribute our SVOD channels in Belgium via the country’s number one mobile operator.”