Over two-thirds of media industry to have active IP projects by mid-2019 | Media Analysis | Business
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The 2018 issue of the Grass Valley Global IP Barometer study has confirmed the strengthening desire in the broadcast industry towards investing in open IP-based solutions, albeit at a slower pace than previously anticipated.
Grass Valley IP Barometer 2018 infographic2
The survey by the Belden brand took input from approximately 750 media industry professionals from around the world, and fundamentally found strong indications that the industry’s transition to IP is moving in a positive direction.

The need for improved infrastructure flexibility was the leading business priority driving IP migration, with 43% of the survey subjects having IP deployments underway and a further 26% plan to start projects within the next nine months. A third of respondents indicated that cost is now the top concern when considering a move to IP, up from 27% as identified in the 2017 Global IP Barometer. The concern about IP compromising the quality of production, however, has decreased from 31% in 2017 to 22 percent in 2018, a reflection of successful IP installations coming online across the world.

Out of five key technology considerations listed, almost half of all respondents ranked an open standards approach as the most important. In all, 30% of respondents indicated that a seamless IP and SDI control system is the second highest priority in terms of technological considerations. Respondents preferred working with best-of-breed vendors over a single lead vendor by more than a two-to-one margin, further evidence of the desire for open standards and their inherent interoperability.

Just under two-fifths of surveyed Americans and 36% of surveyed European respondents believe they have the right skills in place to manage an IP migration, up from 36% and 28%, respectively, of those surveyed in 2017.

“Two years ago, it was clear that the industry recognised and understood how central IP was going to become to workflows and new, innovative ways of working, yet the market lacked the confidence to invest in IP solutions. Now, we’re seeing more broadcasters, OB companies and service providers forging ahead with adopting IP – or making concrete plans to do so within the next nine months,” noted Neil Maycock, vice president, global marketing at Grass Valley. “Hearing directly from customers and prospects alike provides us with greater insight into the support the industry needs during the shift.”