Disney ditches Comcast to move online ad biz to Google | Ad Tech | News | Rapid TV News
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Disney is moving its online ad contracts away from Comcast’s Freewheel in favour of Google’s Ad Manager.
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According to The Wall Street Journal , Disney’s networks, which include ABC and ESPN will use Google for ads appearing on video, mobile, apps and display formats. That will include streaming services.

“The Walt Disney Company and Google have both been at the forefront of transforming the advertising experience and we’re excited to continue driving the industry forward together,” said Kevin Mayer, chairman of the Disney direct-to-consumer and international business. “As Disney Advertising Sales transforms how we engage the marketplace, delivering truly distinctive advertising solutions across our brands and media through a one-stop-shop, this agreement will ignite further innovation, help Disney grow our business and deliver an unequalled combination of quality, reach and value to our clients.”

“People today want enjoy broadcast programming with the same control and flexibility they enjoy across the Internet,” added Philipp Schindler, chief business officer at Google. “With this new collaboration, we are bringing the best of our digital ad technology to Disney to power a new advanced video experience with ads that are relevant and seamlessly served on any screen or content, whether that’s on the web, in mobile apps, streaming through connected TVs or for live events.”