YouTube Premium changes script | Major Businesses | Business
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Online video giant YouTube is reportedly planning to shift from developing top-tier scripted original content for its premium service.

cobrakai 29 nov 2018According to unnamed sources, the Google-owned platform is expected to scale back its original content production starting in 2020. At the same time, it will make all future originals free to all users, not just subscribers to YouTube Premium.

YouTube is still developing the second seasons of the Karate Kid reboot Cobra Kai and Impulse, and just ordered pilots for The Edge of Seventeen and Dark Cargo, so its content business isn’t going away completely; but sources told The Hollywood Reporter that the YouTube Originals team is facing "a serious budget reduction."

"Other platforms have had traction with scripted, but they don't feel like there's an opening for them," one source said.

"If you look at our originals over the last few years, our main goal was to drive subscribers to YouTube Premium," said chief business officer Robert Kyncl. "But through experimentation, we've also learned that we can make a lot of the projects work incredibly well when we make them available free to users."