Streaming TV real-time measurement and intelligence platform provider Conviva has swooped to buy social video analytics firm Delmondo.
Delmondo is a cross-platform social video analytics solution, measuring Facebook, Instagram, YouTube, Twitter, and Snapchat. Its platform is designed to help media and entertainment companies aggregate social consumption and audience data to grow viewership and engagement, while maximising revenue. Clients include Turner, Viacom, WWE, ABC News, Fox Sports and NASCAR.
With the acquisition, which will see the renaming of Delmondo into Conviva Social Insights, Conviva say that it can now offer the first solution that unifies real-time census-level streaming TV intelligence from apps and the web with content and audience intelligence from social media platforms. It adds that the with the new firm on board streaming TV publishers will be able to create compelling social video content and maximise engagement using comprehensive intelligence from the leading social media companies.
Articulating why this is vital in today’s vide industry, Conviva noted that social media platforms were delivering more video to consumers than ever, citing research calculating that YouTube has more than 1.8 billion users logged in each month while Facebook drives over 100 million hours of video watch time per day on its platform.
“We’re ecstatic to welcome the Delmondo team and offer the industry’s most comprehensive video intelligence solution” explained Conviva CEO Bill Demas. “With the launch of Conviva Social Insights, streaming TV publishers will be empowered with the intelligence needed to successfully distribute premium content on social platforms.”
Added Nick Cicero, CEO and founder of Delmondo: “this exciting new partnership with Conviva allows us to provide our customers 360° visibility into drivers of the viewer journey across platforms.”
With the acquisition, which will see the renaming of Delmondo into Conviva Social Insights, Conviva say that it can now offer the first solution that unifies real-time census-level streaming TV intelligence from apps and the web with content and audience intelligence from social media platforms. It adds that the with the new firm on board streaming TV publishers will be able to create compelling social video content and maximise engagement using comprehensive intelligence from the leading social media companies.
Articulating why this is vital in today’s vide industry, Conviva noted that social media platforms were delivering more video to consumers than ever, citing research calculating that YouTube has more than 1.8 billion users logged in each month while Facebook drives over 100 million hours of video watch time per day on its platform.
“We’re ecstatic to welcome the Delmondo team and offer the industry’s most comprehensive video intelligence solution” explained Conviva CEO Bill Demas. “With the launch of Conviva Social Insights, streaming TV publishers will be empowered with the intelligence needed to successfully distribute premium content on social platforms.”
Added Nick Cicero, CEO and founder of Delmondo: “this exciting new partnership with Conviva allows us to provide our customers 360° visibility into drivers of the viewer journey across platforms.”
