Growing number of Singaporean consumers use illicit streaming devices | Security | News | Rapid TV News
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A new study of the content viewing behaviour of Singaporean consumers by the Asia Video Industry Association’s (AVIA) Coalition Against Piracy (CAP) has revealed that 15% of consumers use a TV box which can be used to stream pirated television and video content.

avia 6Aug2018Conducted by YouGov, the survey also found that over a third (38%) of illicit streaming device (ISD) owners said they purchased their pirate TV box from IT exhibitions or physical retail stores in Singapore. Moreover, nearly two-thirds (62%) of those who owned an ISD, claim to have purchased their device from two of the largest Southeast Asia-based e-commerce stores. More than a fifth of ISD owners (21%) say they acquired their devices via one of the world’s most popular social media platforms.

Of the 15% of consumers who purchased a TV box for free streaming, more than a quarter (28%) asserted that they cancelled their subscriptions to a Singaporean-based online video service as a direct consequence of owning an ISD. International subscription services, which include pan-Asia online offerings, were also impacted – nearly one in five (18%) Singaporean users have abandoned those services in favour of ISD purchases. MyIPTV, UBTV, WorldTV, MoonHD, and Infinity TV were some of the most popular illegal applications amongst Singapore consumers.

Commenting on the results, Neil Gane, the general manager of CAP said: “The overt availability of ISDs in Singaporean malls and IT exhibitions is a major concern for the content industry.

Unfortunately, there is no one silver bullet to deterring piracy due to the fragmented nature of the ecosystem. What is required is an holistic solution to include enforcement, co-operation with technology platforms and intermediaries, disabling access to pirated content through effective site blocking and consumer outreach.”

AVIA has been at the forefront of fighting back against the pirates and pointed to an important win in the industry’s fight against piracy was the recent High Court injunction ordering Singapore’s internet service providers to block access to popular illegal applications that are frequently pre-loaded on ISDs sold in Singapore. “Consumers are wasting their money when purchasing new subscriptions to illegal applications when they find their ISD can no longer access live sports matches or their favourite TV shows,” Gane added. “CAP will continue to prevent and disrupt illegal feeds of live sports, TV channels, and VOD content through judicial blocking orders against piracy applications. ISDs can never provide quality programming and a service guarantee.”