Cambridge, UK-based Pixel Power has been developing and deploying broadcast solutions for 31 years and offers graphics, master control and integrated playout systems for broadcasters and playout facilities. These systems are designed to enable dynamic content to be delivered more efficiently for linear TV, mobile, online and OTT/VOD platforms.

In addition to its technology, Rohde & Schwarz sees Pixel Power as offering new OPEX business models as part of the broadcast technology transformation. “With the acquisition of Pixel Power, we are significantly expanding our broadcast and media portfolio with new and exciting solutions,” said Cornelius Heinemann, head of transmitter and amplifier systems, file-based media solutions. “Together we can combine the software defined technologies and virtualised environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets.”

Rohde & Schwarz also believes that for Pixel Power customers, the acquisition represents an investment by an established and highly stable technology group, offering a crucial foundation for long-term partnerships. CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power.

Commenting on the sale, James Gilbert, co-founder and CEO of Pixel Power added: “Our virtualisable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern licence and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”