With the aim of meeting the evolving needs of marketers, global advertising technology company RhythmOne is now offering an expanded set of smart TV impression units for its advanced TV and video solution, YuMe by RhythmOne.
YuMe by RhythmOne is claimed by its makers as one of the largest single sources of smart TV ad inventory, and new inventory is now available from its premier smart TV original equipment manufacturer (OEM) partners, comprising premium, high share-of-voice elements displayed within their smart TV hubs.
The company began offering these types of ads in 2011, known then as first impression units, when the majority of connected TV (CTV) ad experiences were delivered on smart TVs and Blu-ray players. Although the market for standalone over-the-top (OTT) streaming devices has grown, a smart TV is one of the primary ways in which users may access OTT and streaming content on a television.
Smart TV impression units serve three key categories of media buyers: those to extend digital cross-screen campaigns with unique, high-impact smart TV display opportunities; those who want to add efficiency and incremental reach to existing video campaigns; connected TV media buyers looking to deliver high-impact engagement with unique audiences (e.g., cord-cutters and cord-nevers) on CTV devices. RhythmOne believes that such ad units are particularly effective when trying to get in front of consumers who are about to enter non-ad-supported content.
“As smart TV ownership and connected TV viewing continues to rise, innovative monetisation models are rapidly emerging to reach a growing audience of cord cutters and cord-nevers,” explained Jorg Nowak, senior vice president of global sales, RhythmOne. “The ability for our smart TV impression units to reach audiences – sometimes as the ‘last stop’ before entering non-ad supported streaming services – is invaluable for advertisers as a way to engage with these hard to reach consumers on the biggest screen in the home.”
The company began offering these types of ads in 2011, known then as first impression units, when the majority of connected TV (CTV) ad experiences were delivered on smart TVs and Blu-ray players. Although the market for standalone over-the-top (OTT) streaming devices has grown, a smart TV is one of the primary ways in which users may access OTT and streaming content on a television.
Smart TV impression units serve three key categories of media buyers: those to extend digital cross-screen campaigns with unique, high-impact smart TV display opportunities; those who want to add efficiency and incremental reach to existing video campaigns; connected TV media buyers looking to deliver high-impact engagement with unique audiences (e.g., cord-cutters and cord-nevers) on CTV devices. RhythmOne believes that such ad units are particularly effective when trying to get in front of consumers who are about to enter non-ad-supported content.
“As smart TV ownership and connected TV viewing continues to rise, innovative monetisation models are rapidly emerging to reach a growing audience of cord cutters and cord-nevers,” explained Jorg Nowak, senior vice president of global sales, RhythmOne. “The ability for our smart TV impression units to reach audiences – sometimes as the ‘last stop’ before entering non-ad supported streaming services – is invaluable for advertisers as a way to engage with these hard to reach consumers on the biggest screen in the home.”
