Irish Fairy Door selects WildBrain to manage digital strategy | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
WildBrain, a digital kids’ network and studio, will produce original content based on the Irish Fairy Door Company toy brand.

fairy 22 nov 2018The company will also manage the YouTube and Facebook strategy for the brand, which celebrates the magic of children’s belief in fairies through toys, imaginative play, fairy stories and online activities.

Under the agreement, WildBrain will manage The Irish Fairy Door Company’s YouTube channel on its network, and produce short-form content designed to engage and inspire children. This will include an original animation series and live action videos that bring the fairy world to life.

WildBrain’s parent company, DHX Media, may possibly develop long-form content too.

WildBrain’s social media team will also assume management of The Irish Fairy Door Company’s Facebook page and advertising campaigns.

The Irish Fairy Door Company team has achieved a remarkable feat already, by building a consumer products business around a smart toy idea that has captured the imaginations of a generation of children in Ireland and beyond,” said Jon Gisby, MD, WildBrain . “We love The Irish Fairy Door Company concept for the WildBrain network on YouTube and will be using our expertise in Facebook management to reach and engage parents. We look forward to working with The Irish Fairy Door Company team to leverage WildBrain’s platform to grow this brand further on the international stage.”