The subsidiary of Danish telco TDC has subscribers in Sweden, Norway and Finland as well as its home market, using connected TVs made by Samsung, LG Web OS, Tizen, Netcast and Orsay. These customers will be the first to benefit from a new app based on the 3SS 3READY front-end solution.

The new app replaces Blockbuster’s legacy connected TV app which was said to have underperformed and was deemed to have led to subscriber churn. 3SS has introduced new, value-adding features to new the app’s UI. These include what are said to be easier and more intuitive navigation tools, the ability to set bookmarks, wish-lists, and the display of personalised recommendations. 3SS assures that the new app has the high level of reliability and performance which Blockbuster and its subscribers require.

In addition, and for the first time, 3SS adds, the Blockbuster team can now create, edit and display suggested and desired content with its associated data swiftly and reliably. Furthermore, the new app is designed to enable better business data management, with easier access to accurate licensing and territory-specific information related to each item of content, a component vital to the video provider’s operation. Blockbuster can also capture and interpret viewer behaviour and data, enabling better content and marketing promotions, but also ensuring up-to-the-minute account tracking and subscriber payment management.

“The app which 3SS created transforms our ability to monetise our content,” explained Blockbuster CEO Casper Hald. “We approached 3SS because of their reputation for delivering video experiences that delight consumers while enhancing operations and business potential for service providers. 3SS succeeded on all fronts and we look forward to building on this success with 3SS and to delivering further innovations for our viewers.”

Phase two of the project will cover Panasonic and Philips TVs initially with the scope of other platforms being assessed.