TVF, ShareChat unveil India’s first digital talent platform | Social TV | News | Rapid TV News
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Indian social media platform ShareChat and digital entertainment company The Viral Fever (TVF) are combining to launch India’s first digital talent platform The Viral Stars.
ViralStars TVF 20 Nov 2018
The initiative hopes to provide millions of young Indians the opportunity to showcase their talent in a range of local languages over a three-month period, while offering a range of prizes to the winners.

The online call for entries in eight languages – Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam – runs until mid-February 2019. Users are being asked to record a short video of up to 30 seconds on ShareChat. A digital leader board that will track audience reactions, engagements and votes on each video will determine the winners.

“As Indians, we love video content - nine in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance or reality are amongst top short-form genres that India loves to watch online,” said Karan Chaudhry, president & COO, The Viral Fever (TVF).

“A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi, The Viral Stars was conceptualised to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream,” he added.

The Viral Stars team will visit 50 cities and over 200 college campuses across India to encourage emerging and hidden talent to participate. Digital celebrities and youth influencers including Ashish Chanchlani, Mukti Mohan, and Pranitha Subhash will also lend their weight to the online initiative.

Sunil Kamath, chief business officer at ShareChat welcomed the project. He added: “Being a truly India social media app, we understand that our country is a pool of hidden talent that can be found in every nook and corner of the country. Through this association, we want to provide our users with a platform where they can showcase their talent and get an opportunity to become the next digital stars. As of now, we are a community of 50+ million people and we believe that our search for the next generation viral star would be a huge opportunity for our community.”

Rahul Sarangi, global head of business & content development, TVF added: “With the range of our culture, geographies, and languages, Viral Stars will foster an environment of content creation with the youth”.