Nickelodeon sees double-digit ratings spikes for Butterbean debut
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Viacom’s leading kids’ channel Nickelodeon scored double ratings wins in the US on 12 November, with the debut of Butterbean’s Café and an hour-long special episode of preschool powerhouse PAW Patrol.

nick 11 oct 2018The CG-animated series Butterbean’s Café scored Nick its highest-rated preschool series debut since the 2013 launch of PAW Patrol, posting double-digit year-over-year (YoY) gains and averaging a 4.6 rating with kids ages 2 to 5 (up 27%). The new episode also drew 1.3 million total viewers (up 55%).

Additionally, a fresh hour-long PAW Patrol  special, Mighty Pups, nabbed the series its highest ratings with kids 2 to 5 in over a year, and was the leading telecast for the day, averaging a 7.3 ratings among kids 2 to 5 (up 125% YoY) and 2 million total viewers. The episode also posted triple-digit year-over-year ratings, up 125% with kids 2 to 5 and 159% with total viewers, YoY.