US multichannel sector loses 1.2MN video subscribers in Q3 | Pay-TV | News | Rapid TV News
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Yet more bad news in what has been an utterly miserable third quarter of the year for the US pay-TV industry in the form of a Kagan report showing that the combined cable, satellite and telco sectors lost 1.2 million customers.
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Ultimately the S&P Global Market Intelligence division said that the third-quarter results cut short a brief wave of optimism for the sector now defined by accelerating losses from satellite providers and weakening net adds from the likes of Sling TV and DirecTV Now, Hulu with Live TV, YouTube TV and PlayStation Vue which were failing to offset the traditional industry’s losses.

In all, Kagan calculated that for the quarter ended 30 September 2018, the multichannel operators had 91.0 million subs, including 88.2 million residential customers. The study found that residential penetration rate stood at 76.2%  when including traditional multichannel and the estimated virtual multichannel universe.

The DBS sector had its worst quarter on record with a loss of 726,000 subscribers while cable operators lost nearly 1.1 million subscribers year-to-date as of 30 September 2018, their worst performance at the three-quarter mark since 2014. Traditional telco subscriptions fell by 94,000; Verizon alone was found to have shed a net 63,000 subs.

Yet the Kagan survey also noted that the combined virtual platforms gained an estimated 2.1 million subs in the preceding nine months, compared with a decline of 2.8 million in the traditional segment.