Insight TV taps Technicolor HDR for content conversion and distribution | 4K/UltraHD | News | Rapid TV News
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4K/Ultra HD HDR broadcaster and producer of native 4KTV content, Insight TV, is using Advanced HDR by Technicolor to up, down and cross-convert its existing UHD content library.
Insight 13Nov2018

The solution comprises the Technicolor high dynamic range and Technicolor HDR Intelligent Tone Management (ITM) technologies to provide high quality output to all end users.

“We deliver our unique immersive content to networks and platforms around the world and it’s essential that we meet all their technical requirements, while ensuring the highest possible quality of our content in SDR and HDR, UHD and HD” explained Gavin Ho, Technical Director, Insight TV. “We looked at a number of conversion tools and found that Technicolor solutions suited all of our needs.”

Added Kirk Barker, SVP head of HDR programme at Technicolor: “After several comparison tests, Insight TV has, like many other customers, selected our dynamic conversion and distribution technologies, Technicolor HDR ITM and Technicolor HDR to produce and deliver the best possible SDR and HDR quality for each individual image to any end-user display.”