Synamedia first set out its strategy at IBC 2018, unveiling video technology industry stalwart Abe Peled as chairman. With the purchase of the SPVSS group, thanks to its backing by Permira funds,  Synamedia boasts that has a global portfolio of 590 patents .

 encompassing Infinite Video Platform product, cloud digital video recording, video processing, video security and client software.
Effective immediately, Couto will join Synamedia’s executive team to drive growth and expand customer relationships across Asia Pacific. She will have overall responsibility for sales, marketing, partners, and delivery in the region.

Couto brings over 20 years’ experience in senior leadership roles in the TV and broadcast industry in Asia Pacific, most recently as senior vice president of APAC sales for TiVo, where she was responsible for overall sales strategy for software solutions. Prior to this, Sue was senior vice president, video software solutions, APJC at Cisco, and at NDS before its acquisition by Cisco.

Commenting on her move she said: “With the industry’s broadest portfolio of offerings, solutions and expertise, Synamedia is the ideal partner to help operators in Asia Pacific both innovate and capitalise on new opportunities in today’s dynamic media landscape. As an independent company with renewed investment reflecting a new vision, we look forward to working with customers as they transform their businesses.”