Deltatre acquires Massive Interactive | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
In a move that it says will lead to the formation of a global leader in end-to-end over-the-top delivery, sports media technology services provider Deltatre has entered into a definitive agreement to buy OTT software company Massive Interactive.
deltatre Massive 8Nov2018
The transaction is subject to customary approvals and if approved Massive will operate as a division of Deltatre which will have 18 offices worldwide, and nearly 1000 full-time staff, at close. The deal will not only broaden Deltatre’s technical capability but also see it add deeper operations in Asia and the South Pacific and expand the company into the entertainment industry.

Deltatre believes that Massive’s next-generation user interface and audience engagement technology will add a valuable new dimension to its offer as end-user-experience (UX) has become into a difference-making resource for digital media growth.

Massive’s AXIS UX management console sees use in sports and entertainment OTT streaming services for the BBC, Bell Media, Channel 5, Telecine/Sony Pictures Television and Denmark’s DR. it is considered by Deltatre as a valuable addition to its own Amplify OTT platform and completes the most advanced end-to-end OTT product suite for all media. Amplify is currently serving the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass and FINA TV among others.

“This shift to OTT is accelerating throughout the world, and the ability to customise individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU,” commented Deltatre co-founder and CEO Giampiero Rinaudo. “The acquisition strengthens our leadership positions and expands us both globally and into important growth areas. Massive is a brilliant company and a fine addition for Deltatre.”