Amazon, Netflix neck-and-neck for OTT subscribers | OTT | News | Rapid TV News
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Netflix, Amazon, and Hulu continue to hold the top-three slots in terms of OTT services with the largest number of US users, according to a study from Parks Associates – with HBO Now and Starz moving into the top five.

parks 8 nov 2018"Which company is the leading OTT video subscription service remains a topic of debate," said Brett Sappington, senior director of research at Parks Associates. "According to our estimates, Amazon has more Prime Members than Netflix has subscribers. However, when you consider only those Prime Members that use Prime Video, Netflix is the largest. Hulu remains the third-largest but continues to grow its subscriber base."

Rounding out the top ten are MLB.TV, Showtime, CBS All Access, Sling TV and DIRECTV Now.

"HBO, Starz, Showtime, and CBS All Access demonstrate the powerful attractiveness of original content through series like Game of Thrones and Star Trek: Discovery," Sappington said. "This pattern suggests new services such as WarnerMedia's DC Universe and the forthcoming streaming service from Disney could achieve success quickly."

There’s also a second tier of OTT video services that includes Hulu with Live TV, YouTube TV and PlayStation Vue in the top 15.

Parks also found that the top subscription sports OTT video services were MLB.TV, WWE Network and ESPN+. MLB.TV continues to lead the sports OTT subscription category, benefiting from its long tenure as a streaming service and popularity among dedicated baseball fans.

WWE also has a dedicated fan base and publicly reported having over 1.2 million US subscribers at the end of Q3 2018. And ESPN+ is a newcomer to the OTT video marketplace but recently announced that it had exceeded 1 million subscribers.

Parks Associates' OTT Video Market Tracker finds that OTT video subscription penetration has reached 64% of US broadband households. Over two-thirds of these households subscribe only to one of the top three services, Netflix, Prime Video or Hulu.

A full 36% of broadband households subscribe to two or more OTT video services research shows. And, Over the past three years, OTT churn rates have gradually fallen each year – from 31% of OTT subscriptions cancelled each year in 2015 to 28% in 2018.