FTA TV, internet reign supreme in Singapore | Ratings/Measurement | News | Rapid TV News
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Television broadcasts and Internet streaming are the most popular content delivery methods for viewers in Singapore, according to the latest Nielsen Singapore Media Index Report.

Mediacorp Singapore logo 17 Oct 2018Eight out of ten people surveyed between July 2017 and June 2018 said they used the internet on a weekly basis, with the same proportion watching free-to-air TV broadcasts weekly.

Of those aged 15 or above, 85.4% used the internet every day, and 86.8% went online in Singapore each month.

Monthly Internet access was recorded by 99.1% of those aged between 15 and 44, Neilsen said. However, there was also growth in the number of those aged 45 and above using the Internet, with 72.9% having been online in the past month.

Watching TV, movies and videos over the internet was cited as the second most popular online activity after instant messaging, with 81.3% accessing content this way. Social media was the third favourite online activity, attracting 70.7% of Internet users in the survey.

Mediacorp’s digital entertainment platform Toggle reached 11.3% of adults in Singapore weekly, Nielsen said.

Additionally, 80.1% of local viewers (3.4 million people), tuned in to free-to-air (FTA) TV channels on an average weekly basis.

"The Nielsen report confirms that TV continues to be an extremely popular platform," said Irene Lim, chief customer officer, Mediacorp. "We also see that watching television on demand is increasingly popular, especially among young people.

Mediacorp is riding these two consumption preferences, continuing to provide mixed-genre programming that appeals to a diverse audience, while innovating with different formats for a younger generation in the digital space."

Among the FTA channels, Chinese-language Channel 8 retained the top spot with a weekly reach of 51.1% of those surveyed. Popular shows on the channel across a wide age group included the recently concluded SPOP Sing! variety series, which registered 1.7 million viewers over 10 episodes.

Mediacorp’s English language FTA network Channel 5  reached 35.5% of viewers in Singapore, with 39.3% PMEBs watching its programmes each week. The recently concluded first season of MasterChef Singapore attracted almost 900,000 viewers over eight episodes.

Channel NewsAsia was watched by 28.9% of adults weekly. Four in 10 of these were PMEBs. More than one in five (21%) of adults visited the channel’s website every week, of which 58.5% were PMEBs.

Vernacular channels Suria and Vasantham registered a reach of 9.2% and 6.3% weekly respectively, while Chinese-language Channel U registered 35.2% of viewers.