El Rey crowns Mauricio Rios as head of programming and acquisitions | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Former Universo Channel and Fox Latin American Channels executive Mauricio Rios is to spearhead a drive by Latin-focused entertainment brand El Rey to expand across new platforms.

elrey logo 7Nov2018El Rey Network is jointly owned by Robert Rodriguez and FactoryMade with a minority stake held by Univision Networks & Studios. The company develops and produces linear and digital programming as well as integrated branded entertainment offerings and its flagship is a 24-hour English-language entertainment and lifestyle cable channel that has a Latinx lens on popular culture.

The industry veteran will act as vice president, programming and acquisitions and El Rey believes that it can prosper with what it feels is his proven ability to program content for US Hispanics and young viewers, and his deep expertise in engaging such core audiences through digital and streaming platforms.

Rios boasts two decades’ worth of network experience in content acquisitions and audience strategy. He recently spent three years as director of programming and scheduling for the NBCUniversal Telemundo Enterprises entertainment and sports cable net Universo Channel. From 2014-18 he was responsible for the acquisition of key programming for the rebranded channel and executing its short- and long-term programme planning and scheduling strategy.

Prior to this, Rios was director of joint venture channel operations at Comcast/NBCUniversal International, where he provided oversight and guidance for programming, marketing, online, on-air, and operational requirements of international joint venture channels in Latin America, South Korea, Israel and Canada. He also spent 11 years at Fox Latin American Channels, where he led the acquisitions and programming strategy for a portfolio of channels, including Canal Fox, FX, Fox Life, National Geographic and Speed Channel.

“As a film fan, I’ve always been inspired by the book Rebel Without a Crew, Robert Rodriguez’s no-holds-barred, make-your-own-rules approach to the creative process made me believe as a Latinx that I too had a place in the industry,” said Rios. “I’m passionate about being part of a team at El Rey Network that exemplifies these ideas, and I look forward to helping collaborate and guide the channel to its next frontier and beyond.”