Maestro moves Medi1 TV Morocco to greater creative capabilities | Infrastructure | News | Rapid TV News
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Moroccan private free-to-air news channel Medi1 TV has integrated the Avid Maestro graphics solutions within its workflows to advance productivity, content quality, and grow audience share.

medi1morocco avid 6Nov2018Medi1 TV produces compelling newscasts, talk shows and documentaries on current affairs, business and financial markets, and sports in both Arabic and French. To meet growing competitive market pressures, the broadcaster looked to increase production and content quality and deliver to audiences higher-value news programming as cost effectively as possible.

With its new software, Medi1 TV believes that it can develop and deliver higher-quality, more dynamic news programming efficiently while reducing operational costs in an increasingly competitive market. The station is using Maestro l Designer to create ‘compelling’ 2D and 3D graphics while Maestro l PowerWall will see use to drive on-set monitors of any size and resolution.

“We needed to modernise our existing news workflow, as well as take advantage of state-of-the-art creative tools now on the market,” said Hicham Abderahim, head of creative department at Medi 1 TV Morocco. “With Avid Maestro graphics solutions, we’re no longer limited by outdated tools and can deliver highly compelling news content. Efficiency also is key to our operation and, thanks to our new Avid workflow, we’re able to expand our news footprint.”

Medi1 TV’s teams already rely on Maestro | Designer to create dynamic real-time graphics across its news programming, supported by Avid’s underlying HDVG4 graphics rendering platform. It also uses Avid’s Media Composer editing software, digital audio software Pro Tools and Avid NEXIS shared storage.