Furthering its growing bouquet of content, social media platform Snap has partnered with independent factual production company Barcroft Media to bring eight of its digital series to Snapchat’s mobile-first audience.
Five new shows — Ridiculous Rides, Snapped in the Wild, Beast Buddies, Born Different and Shake My Beauty —are available immediately to Snapchatters globally, and previously released episodes are available using Snapchat’s Search feature.Born Different premiered on 30 October and generated over 5.2 million unique viewers within the first 24 hours for the first episode which features the story of the 11-year old internet celebrity with a rare ageing condition. Barcroft series Dog Dynasty, Hooked on the Look and Outrageous Homes will also premiere on Snapchat in the coming weeks.
“We’re really excited about this partnership with Snapchat and to be growing our popular series brands with new young audiences on another one of the world’s premier content platforms,” said Alex Morris, creative director of Barcroft Media. “The initial response from Snapchatters around the world has been fantastic.”
