The first international agreement for the Armoza Formats primetime factual entertainment format Singerella has been signed with the Argonon Group-backed Bandicoot TV in the UK.
Singerella (60’) is said to be a feel-good show in which each week, a girl with unfulfilled musical dreams will get a ‘fairy tale surprise’ Life taking an unsuspecting ‘Singerella’ away from her music and delivered to a leading music industry figure who will give her the chance of a lifetime to sing with them in front of thousands of people. The singer will finally get the opportunity to experience the spotlight in the most magical way, an opportunity that could change her life forever.
The programme aims to provide a solution for broadcasters’ need for factual primetime formats and a singing show with stand-alone episodes. Launched for MIPCOM 2018, the format is the second singing show developed by Armoza, following 2017’s release of hit singing competition The Four. “Singerella was a stand-out winner for us at this MIP market,” said Bandicoot TV managing director Derek McLean. “It's a clever combination of Saturday night entertainment TV values, but with some great factual storytelling and some classic wish fulfilment. Bandicoot can’t wait to bring this to the UK, as a very clever new take on a familiar world.”
Added Armoza Formats CEO Avi Armoza: “We as a company believe that TV has the potential to do good in the world and Singerella does so in the most magical way. By offering real people the chance to fulfil their dreams, this format truly allows for life-changing moments with which viewers everywhere will connect.”
The programme aims to provide a solution for broadcasters’ need for factual primetime formats and a singing show with stand-alone episodes. Launched for MIPCOM 2018, the format is the second singing show developed by Armoza, following 2017’s release of hit singing competition The Four. “Singerella was a stand-out winner for us at this MIP market,” said Bandicoot TV managing director Derek McLean. “It's a clever combination of Saturday night entertainment TV values, but with some great factual storytelling and some classic wish fulfilment. Bandicoot can’t wait to bring this to the UK, as a very clever new take on a familiar world.”
Added Armoza Formats CEO Avi Armoza: “We as a company believe that TV has the potential to do good in the world and Singerella does so in the most magical way. By offering real people the chance to fulfil their dreams, this format truly allows for life-changing moments with which viewers everywhere will connect.”
