‘Massive’ growth detected in VR producers | Infrastructure | News | Rapid TV News
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A study from VirtualRealityMarketing.com, claimed to be the world’s biggest online directory of VR/AR/360-degree studios, has concluded by rebutting the received wisdom that virtual reality is in decline and proposes that instead the sector has built-in resilience and great prospects.
VR 25Oct2018

Indeed the study makes the claim that the number of 360-degree video and VR studios is growing at an ‘explosive’ rate with on average 1.5 VR studios starting somewhere in the world every day. VirtualRealityMarketing.com now lists 1784 studios in 72 countries, up from just 99 studios when the service launched in 2015 before the launch of HTC Vive and Oculus.

According to the research, the top five countries with the most VR/AR/360 studios are the US with 554; the UK, 271; Canada 105; France, 85; Germany 83. The cities with the most VR/AR/360 studios are London with 139; Los Angeles, 124; New York, 101; Paris, 61; San Francisco, 41.

“It’s astonishing to see the number of VR studios launching at such a rapid pace... and VR is just getting started,” said VirtualRealityMarketing.com co-founder Rick Berglin. “Regardless of what you or I may think about it the big brands are the ones sitting on the money to pay for top notch VR. And they are very much incentivised to pay. It seems like we are reading about the death of virtual reality on a weekly basis now. But from our perspective VR is steaming ahead full speed.”

VirtualRealityMarketing.com added that it was convinced that branded content will be a major part of VR consumption in the future as brands drive high quality VR forward. Yet it did caution that user mass adoption on the user side would happen only when the market had comfortable, good quality headsets at affordable prices, something that would see an ‘explosion’ of quality VR content from brands all over the world.