Banijay Asia takes Armoza’s The Four to India | Deals | News | Rapid TV News
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With a third season of the prime-time singing format set to air in Peru and with commissions in Brazil, Greece and Lithuania, Armoza Formats competition The Four has now been acquired in India with local rights being taken by Banijay Asia.
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Developed and produced by Armoza Formats, the 90-120’ format sees singers selected by a panel of top music industry judges, who will ultimately select the
best four. Yet in every episode singers have to face talented hopefuls trying to steal their seat. Anyone can become a contestant at any time via submissions on the dedicated app, but only the best will be able to challenge the four. The four superstar-quality finalists will be announced in the season premiere.

Commenting on what the company aims to do in India, Deepak Dhar, Banijay Asia CEO said, “We are glad to be associated with Armoza Formats and to be undertaking this unique and one-of-its kind project that with The Four. This show has been a huge hit and we are hoping that this new take on the genre will be perceived well by Indian audiences too.”

Added Armoza Formats CEO Avi Armoza: “The culture in India is one that is particularly rooted in music, and given its central thriving music scene we believe that The Four will be a perfect addition to the country’s TV offering by providing an exciting new spin on the music competitions there.”